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Last update: February 22, 2018 You’ll find links to the other chapters at the bottom. What gets measured gets done Once you’ve set your goals as discussed in the previous post, you have to find a way to measure them. If you can’t track your goals, there is no way of telling if you’re …
The Complete Google Ads Audit – Chapter 2 – Tracking Read More »
Last update: February 22, 2018 You’ll find links to the other chapters at the bottom. Why do you advertise? Why do you invest in paid search? This may sound like a strange question if you’ve been doing it for a while, but it really is the question that precedes all others and therefore, …
The Complete Google Ads Audit – Chapter 1 – Goal Setting Read More »
Last update: February 22, 2018 You’ll find links to the other chapters at the bottom. Introducing the Second Edition Between November 2013 and December 2016, I took my time to write the 16-part ‘Complete AdWords Audit Series’ on the Certified Knowledge blog (this blog has been moved to Brad Geddes’s Theories on Marketing). I want …
