PPC Auditing Tools
Discover the ease of our PPC audit software, delivering comprehensive, reliable, and tailored audits for your Google and Microsoft Ads campaigns weekly and on demand.
Prioritize first, implement second
TrueClicks’ Prioritization Framework™ categorizes audit findings into one, easy-to-understand dashboard. You’ll always know what needs to be addressed first, and what can wait.
Get peace of mind knowing your campaigns are performing their best without wasting budget.
Spend your valuable time diving into your PPC campaign audits rather than spending hours on repetitive analysis.
From low-hanging fruit to specific opportunities to improve your campaigns, we’ll show you what actions to take to meet your goals like increasing revenue or leads.
With TrueClicks, you can count on a Paid Search audit tool and its automated audits to be reliable and objective. Create stronger campaigns with unbiased insights.
A TrueClicks audit will organize your optimizations based on impact and effort, so you can start seeing results quickly.
Ensure your basics are brilliant
It’s easy to want to reach for innovative techniques or sophisticated solutions to improve your campaigns. But it’s important to have the essentials nailed down first for anything else to be effective. We’ll make sure your basics are brilliant.
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Conversion (value) tracking
Attribution
Ad group granularity
Quality Score factors
Uncover hidden wasted ad spend
Reallocate your budget to more cost-effective (and impactful) opportunities rather than budget-eating ones like non-performing networks, locations, search terms, or by missing exclusions and negatives. We’ll find ways you can better spend your money to achieve profitable growth.
Excluding placement in Performance Max campaigns
Use of maximum bid limits with automated bidding
Use of shared negative keyword lists
Acceptable Search Partner performance
Location of interest performance
Identify the best growth opportunities
After your essentials are set up, and you’ve implemented cost-saving optimizations, we’ll help you identify the best growth opportunities for each account. With over 30 growth opportunities checked weekly, we’re bound to find relevant ones for you, such as:
Use of appropriate Smart Bidding strategies
Use of assets (extensions) that make sense
Use of Dynamic Search Ads
Use of unique landing pages
Use of Ad Variations
Shopping growth opportunities
Additional Features
Get PPC audit software you can trust and run the best campaigns possible with these additional features.
Customization
We understand not all accounts need to be audited and monitored in the same way. With TrueClicks, dismissing does not increase your score. Instead, we offer carefully selected custom attributes that reflect how each advertiser is different. Filling those in will impact your score in the right way.
Email notifications
We won’t spam your inbox with unhelpful messages or reminders. We’ll send alerts only about the accounts you manage. In addition urgent notifications, we’ll also send you a weekly email digest with account highlights, insights, and how your TrueClicks score compares with your company average
PPC Audit category scores
Next to our priority-based classification, you can also view the audit results in a traditional topic-based view, to quickly gauge the health of key aspects of each account, such as tracking, campaign settings, asssets, impression share, and more.
Sync TrueClicks data across dashboards
Our Data Connector makes it easy to import TrueClicks data into tools like Looker Studio, Google sheets, Power BI, and Tableau, so you can customize insights further.
