PPC Audit Tool

Discover the ease of our PPC audit software, delivering comprehensive, reliable, and tailored audits for your Google Ads campaigns weekly and on demand.

Our custom audits include TrueClicks scores, insights, and recommendations to power your PPC strategy.

Prioritize first, implement second

TrueClicks’ Prioritization Framework™ categorizes audit findings into one, easy-to-understand dashboard. You’ll always know what needs to be addressed first, and what can wait.

Layer 1

Eliminate wasted spend

Get peace of mind knowing your campaigns are performing their best without wasting budget.

Layer 2

Audits in minutes, not hours

Spend your valuable time diving into your PPC campaign audits rather than spending hours on repetitive analysis.

Layer 3

Opportunities to improve your ROI

From low-hanging fruit to specific opportunities to improve your campaigns, we’ll show you what actions to take to meet your goals like increasing revenue or leads.

Layer 4

An audit without an agenda

With TrueClicks, you can count on a Paid Search audit tool and its automated audits to be reliable and objective. Create stronger campaigns with unbiased insights.

Layer 5

Prioritize your optimizations

A TrueClicks audit will organize your optimizations based on impact and effort, so you can start seeing results quickly.

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With TrueClicks, you can see all of your accounts along with their scores. And if TrueClicks says an account is at 80%, it’s in good shape and you don’t need to worry about it. But if you see accounts with scores under 60% — you know there are opportunities to improve and you should prioritize these accounts.

Guus Bakker
Team Lead SEA, Abovo Media

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Essentials

Ensure your basics are brilliant

It’s easy to want to reach for innovative techniques or sophisticated solutions to improve your campaigns. But it’s important to have the essentials nailed down first for anything else to be effective. We’ll make sure your basics are brilliant.

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Cost-saving opportunities

Uncover hidden wasted ad spend

Reallocate your budget to more cost-effective (and impactful) opportunities rather than budget-eating ones like non-performing networks, locations, search terms, or by missing exclusions and negatives. We’ll find ways you can better spend your money to achieve profitable growth.

marcel-smal

With TrueClicks, you can see all of your accounts along with their scores. And if TrueClicks says an account is at 80%, it’s in good shape and you don’t need to worry about it. But if you see accounts with scores under 60% — you know there are opportunities to improve and you should prioritize these accounts.

Guus Bakker
Team Lead SEA, Abovo Media

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Growth opportunities

Identify the best growth opportunities

After your essentials are set up, and you’ve implemented cost-saving optimizations, we’ll help you identify the best growth opportunities for each account.
With over 30 growth opportunities checked weekly, we’re bound to find relevant ones for you, such as:

Additional Features

Get PPC audit software you can trust and run the best campaigns possible with these additional features.

Customization

We understand not all accounts need to be audited and monitored in the same way. With TrueClicks, dismissing does not increase your score. Instead, we offer carefully selected custom attributes that reflect how each advertiser is different. Filling those in will impact your score in the right way.

Email notifications

We won’t spam your inbox with unhelpful messages or reminders. We’ll send alerts only about the accounts you manage. In addition urgent notifications, we’ll also send you a weekly email digest with account highlights, insights, and how your TrueClicks score compares with your company average

PPC Audit category scores

Next to our priority-based classification, you can also view the audit results in a traditional topic-based view, to quickly gauge the health of key aspects of each account, such as tracking, campaign settings, asssets, impression share, and more.

Sync TrueClicks data across dashboards

Our Data Connector makes it easy to import TrueClicks data into tools like Looker Studio, Google sheets, Power BI, and Tableau, so you can customize insights further.