KPI Tracking for PPC

TrueClicks helps you watch your KPIs by tracking things like cost, conversions, conversion value, and clicks to see how we’re doing compared to our targets.

Our target monitoring feature also looks at ratios like ROAS, CPA, and CPC to check how efficient your results are, making sure you’re getting revenue, conversions, or clicks at a level that makes sense for the business.

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CREATE A TARGET MONITOR

The most flexible target monitor

Easily set a target at any level and time frame you want. TrueClicks supports any combination of accounts, campaign labels, or campaign types. Need to create a Pmax target across three different accounts? No problem with our target monitoring tool.

We also support recurring weekly, monthly, and quarterly targets by default. But if you need a custom time frame that occurs only once and is not repeated, just select ‘custom’ and enter your start and end date.

With TrueClicks, you can see all of your accounts along with their scores. And if TrueClicks says an account is at 80%, it’s in good shape and you don’t need to worry about it. But if you see accounts with scores under 60% — you know there are opportunities to improve and you should prioritize these accounts.

Guus Bakker
Team Lead SEA, Abovo Media

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Get notified

Notifications for timely target adjustments

Stick to your goals with our monitoring tool. Every day, you’ll get an updated visual overview of how you’re performing versus your targets, so you’ll quickly know which targets need your attention. We can also email you about reaching your progress.

Cost

Clicks

Conversions

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KPI INSIGHTS

Stay informed about your KPIs

Depending on the type of KPIs you’re monitoring, it shows you how much more or less spending or volume you’ve generated so far compared to where you should have been right now given your target. It also shows if your current performance is better or worse than your target.

With TrueClicks, you can see all of your accounts along with their scores. And if TrueClicks says an account is at 80%, it’s in good shape and you don’t need to worry about it. But if you see accounts with scores under 60% — you know there are opportunities to improve and you should prioritize these accounts.

Guus Bakker
Team Lead SEA, Abovo Media