Automated weekly audits with over 100 checks and daily monitoring. Everyone working towards improving a PPC quality score that actually maps to business results. Making agencies accountable. This is why companies like Adidas and Danone trust TrueClicks
Performance takes a hit when you can’t detect errors immediately, fix issues quickly, or spot low-hanging fruit such as spend wasted on expensive terms that don’t convert.
Be honest, sometimes it feels like your Optimization Score goes up with increasing spend and adopting automated tools — not real business results, right? You don’t trust it as your North Star.
Before TrueClicks, we created a huge ‘health check’ document with 60-100 checks. This audit took several hours over several days to complete.
With TrueClicks, you click on an account and the audit is already done. You see where the low scores are, what’s wrong, and fix it — often without leaving TrueClicks. This also means audits run every week rather than once a year when we block a month off to focus on them.
Luuk de Klijn
Global Search Lead, Danone
Imagine clicking on an account and seeing the results of an audit that is less than a week old covering 100+ checks. Click “run” and you’ll have a fresh audit in minutes.
And when TrueClicks detects an opportunity to improve, you can often make the change without leaving TrueClicks. It’s like having the top PPC experts on payroll.
We have weekly checks to make sure there are no errors in our accounts and that they’re in good shape. I used to do these checks manually in the Google Ads platform.
Now, I do my checks in TrueClicks in half the time. This is why I love TrueClicks.
Veronica Henriquez
Senior PPC Specialist at Just Eat Takeaway.com
TrueClicks is like hooking up Optimization Score to a lie detector. No bias. No incentive to recommend more spend. Just real recommendations that move the needle.
This unbiased TrueClicks score acts as a standard everyone can work towards. If your score is high, you’re on your way to hitting your goals. If it’s low, you’ll know what to do to get it up. No more stressing whether an account is actually in good shape.
Without TrueClicks, we would have a harder time ensuring that all markets are up to a certain standard. And my team would spend much more time fielding ad hoc questions from markets that are facing challenges and need help understanding the issue. Now, they can find the answers in TrueClicks.
Jorrit Leemans
Global Paid Search Specialist at Adidas
TrueClicks scans your campaigns every single day. We’ll notify you when we find errors and opportunities, prioritize everything, and let you make changes in a couple clicks.
A favorite is the “N-gram analysis.” TrueClicks identifies the keywords you’re losing money on and makes it easy to dismiss them — instant savings. We go back further in time and crunch more data than any script or alternative.
There’s a feature in TrueClicks called “inefficient N-grams.” It identifies words we’re advertising on that don’t generate (enough) revenue, but they spend a significant amount on a yearly basis.
TrueClicks gives you a list of these wasteful words, and then you can easily add them as negatives to cut this hidden waste.
Carline Dekker
PPC Specialist at bol.com
Automated audits ensure the same checks are done across specialists, teams, locations, and product lines. Daily monitoring and in-app fixes means everyone resolves issues quickly. And TrueClick’s unbiased quality score gives everyone the same North Star.
The result? Best practices are standardized and turned into processes everyone — even new hires — can follow. And it’s finally possible to roll out the same improvements across teams.
TrueClicks is one of the first things I introduced when I joined Danone because I saw that we didn’t have a common understanding of our paid campaigns across brands and local markets. I wanted to implement a common starting point for everyone.
And after speaking to PPC experts I trust, I decided TrueClicks is the most effective way to standardize PPC.
Luuk de Klijn
Global Search Lead at Danone
Use automated audits, daily monitoring, and your TrueClicks quality scores to see whether agencies are performing. You will have the data you need to correct course or switch vendors.
Some go a step further and require agencies to use TrueClicks themselves. When everyone has access to the same insights and tools, there are no more excuses.
