How PHD Media boosts PPC productivity and client satisfaction with TrueClicks
How PHD Media boosts PPC productivity and client satisfaction with TrueClicks
Results
Better insights that save time and spend
Thanks to TrueClicks, the PHD Media team is thrilling existing clients and winning new business. On average, TrueClicks saves the team 60 hours of analysis time each month. And the TrueClicks recommendations save PHD Media’s clients an average of 6% in monthly spend. Not too bad for a tool that costs less than 0.1% of the linked spend.
But the benefits go beyond simple numbers. Petter notes TrueClicks gives him greater peace of mind since his team gets alerts as soon as an account needs attention. Plus, TrueClicks’ in-tool support helps instantly resolve any questions.
With TrueClicks, PHD Media now offers better insights and recommendations to their clients, complete with estimated savings and opportunities. That gives clients more confidence in their agency partners — leading to stronger relationships.
“One of the TrueClicks recommendations gives us an estimate of how much we can save by using specific negative keywords. Clients love such concrete info on expected benefits. And they love the optimizations we do to achieve those.”
THE customer
“Being able to quickly pull findings from TrueClicks is really valuable. Then you have more time to do the strategic work that helps you win the pitch. Clients always appreciate when you can show better results on their investment.”
Solution
A tool that centralizes account performance and opportunities to free up strategic time.
PHD Media (part of Omnicom Media Group) has helped clients achieve disproportionate growth since its 1990 founding in London. PHD Media Sweden is the second-fastest-growing media agency in the world in the past three years and ranked in the top four most globally awarded networks in the world (according to the 2020 WARC Media 100).
Challenge
No quick overview of client account health
Petter Zachrisson, Head of SEM at PHD Media Sweden, oversees a team of SEM consultants working on a large number of accounts. The team used many different scripts, rules, and custom-made dashboards to monitor their accounts, but that approach was time-consuming and messy. Petter wanted a more in-depth overview than the scripts or Google Ads could give him. He needed to know, at a glance:
- How accounts were performing
- How his team was working with the accounts
- Which tasks would offer the most impact
He knew that gaining such an overview would help his team deliver better recommendations and results to clients. Plus, if they could spend less time analyzing data, they could free up time for more valuable strategic work.
“We used a lot of different scripts, rules, and custom-made dashboards to monitor all the accounts. Just implementing those scripts and rules on each account is very time consuming. I wanted an overview, in one place, to tell me more about the shape of the accounts. How well are they performing? Are there any opportunities for improvement?”
Solution
A tool that centralizes account performance and opportunities to free up strategic time
Then Petter discovered TrueClicks, a PPC analysis and recommendation tool designed to optimize paid search campaigns.
TrueClicks scans across all PHD Media’s client accounts and campaigns to check for anomalies, wasted spend, best practice adherence, and opportunities. TrueClicks provides alerts and recommendations while scoring each account.
As Petter and his team test drove TrueClicks, they were impressed by how easily they could see and understand account performance — and how valuable the TrueClicks recommendations were. With TrueClicks, the PHD Media team can now:
- Proactively improve account health
- See errors and disapprovals
- Get alerts as soon as something breaks
- Make changes right in the tool
And all this is collected in a single place.The TrueClicks best practices and recommendations help Petter train junior PPC specialists, while the at-a-glance overview helps him follow their work and assign suitable tasks.
PHD Media also uses TrueClicks to surface insights and recommendations to pitch new clients. Since TrueClicks cuts down on the analysis time, the PHD Media team has more bandwidth to do the deep-thinking strategic work that wins pitches
“When we are pitching or auditing accounts, it’s super quick and points us in the right direction of where we should do more analysis. Without TrueClicks, I wouldn’t have come up with as many insights in limited time.”
Results & feedback from dentsu users globally
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“TrueClicks is clearly designed by search practitioners, for search practitioners. It's intuitive, powerful, and continuously improving!”
"TrueClicks saves about 80% of the time spent on auditing, monitoring, and pacing campaigns—it's a huge difference. That's why I always say that your PPC journey can be divided into "Before TrueClicks" and "After TrueClicks."
"Sticking to a target budget pace is very important to some of our clients. Before I joined dentsu, my colleagues used spreadsheets and formulas for this. It was time-consuming and error-prone. We needed a simpler, more accurate, and reliable way to track budget pacing and TrueClicks delivered."
"I find the budget pacing function highly effective, as it saves valuable time and significantly improves the overall efficiency of budget management. The added benefit of receiving recommendations and notifications when errors happen makes it even more valuable."
"I love how easy TrueClicks makes it to check and audit the account, allowing for quick fixes in the app, like adding negative keywords. I also appreciate the ability to tailor the flags to each account. Unlike the broad recommendations from Google or Microsoft, TrueClicks lets you customize flags based on your KPIs, helping cut through the noise and focus on what really matters."
“Issues are identified in real-time and can be fixed promptly. The daily update of the main dashboard is a great asset to our day-to-day management of accounts. Without TrueClicks, the time it takes to identify and resolve these issues—and then recheck to confirm our actions were effective—would increase exponentially."
"I love that TrueClicks gives recommendations and lets us make changes directly in Google Ads. Plus, we can also download results in Excel to share with clients."
"TrueClicks helps us set priorities within accounts immediately, saving valuable time. Another thing I love about TrueClicks is that it’s suitable for All PPC Levels: it supports both junior and senior PPC specialists. As a junior, it was incredibly helpful for me to learn how to identify focus points and understand what's essential in PPC. Now, as I've progressed in my career, I use the tool to monitor hygiene checks performed by colleagues and to focus on cost-saving and growth opportunities."
“Using TrueClicks has completely transformed the way we organize our weekly workflow. We start the week with a quick and clear review of budgets and targets in TrueClicks. Throughout the week, we rely on alerts for critical drops in campaign performance, allowing us to respond much faster, even when managing a large number of accounts and campaigns. Compared to before using TrueClicks, we freed up a lot of time that used to be spent on manual checks. Now, we can focus more on optimizing campaigns instead of getting lost in the details.”
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"TrueClicks has also been a great tool for junior team members, allowing them to explore all aspects of our account. Its scoring system is fair and transparent, making it easy to apply the same approach when taking action on the account. It also plays a key role in our best practice auditing process for client deliverables."
How PHD Media boosts PPC productivity and client satisfaction with TrueClicks
How PHD Media boosts PPC productivity and client satisfaction with TrueClicks
THE customer
“Being able to quickly pull findings from TrueClicks is really valuable. Then you have more time to do the strategic work that helps you win the pitch. Clients always appreciate when you can show better results on their investment.”
Solution
A tool that centralizes account performance and opportunities to free up strategic time.
PHD Media (part of Omnicom Media Group) has helped clients achieve disproportionate growth since its 1990 founding in London. PHD Media Sweden is the second-fastest-growing media agency in the world in the past three years and ranked in the top four most globally awarded networks in the world (according to the 2020 WARC Media 100).
Challenge
No quick overview of client account health
Petter Zachrisson, Head of SEM at PHD Media Sweden, oversees a team of SEM consultants working on a large number of accounts. The team used many different scripts, rules, and custom-made dashboards to monitor their accounts, but that approach was time-consuming and messy. Petter wanted a more in-depth overview than the scripts or Google Ads could give him. He needed to know, at a glance:
- How accounts were performing
- How his team was working with the accounts
- Which tasks would offer the most impact
He knew that gaining such an overview would help his team deliver better recommendations and results to clients. Plus, if they could spend less time analyzing data, they could free up time for more valuable strategic work.
“We used a lot of different scripts, rules, and custom-made dashboards to monitor all the accounts. Just implementing those scripts and rules on each account is very time consuming. I wanted an overview, in one place, to tell me more about the shape of the accounts. How well are they performing? Are there any opportunities for improvement?”
Solution
A tool that centralizes account performance and opportunities to free up strategic time
Then Petter discovered TrueClicks, a PPC analysis and recommendation tool designed to optimize paid search campaigns.
TrueClicks scans across all PHD Media’s client accounts and campaigns to check for anomalies, wasted spend, best practice adherence, and opportunities. TrueClicks provides alerts and recommendations while scoring each account.
As Petter and his team test drove TrueClicks, they were impressed by how easily they could see and understand account performance — and how valuable the TrueClicks recommendations were. With TrueClicks, the PHD Media team can now:
- Proactively improve account health
- See errors and disapprovals
- Get alerts as soon as something breaks
- Make changes right in the tool
And all this is collected in a single place.The TrueClicks best practices and recommendations help Petter train junior PPC specialists, while the at-a-glance overview helps him follow their work and assign suitable tasks.
PHD Media also uses TrueClicks to surface insights and recommendations to pitch new clients. Since TrueClicks cuts down on the analysis time, the PHD Media team has more bandwidth to do the deep-thinking strategic work that wins pitches
“When we are pitching or auditing accounts, it’s super quick and points us in the right direction of where we should do more analysis. Without TrueClicks, I wouldn’t have come up with as many insights in limited time.”
Results
Better insights that save time and spend
Thanks to TrueClicks, the PHD Media team is thrilling existing clients and winning new business. On average, TrueClicks saves the team 60 hours of analysis time each month. And the TrueClicks recommendations save PHD Media’s clients an average of 6% in monthly spend. Not too bad for a tool that costs less than 0.1% of the linked spend.
But the benefits go beyond simple numbers. Petter notes TrueClicks gives him greater peace of mind since his team gets alerts as soon as an account needs attention. Plus, TrueClicks’ in-tool support helps instantly resolve any questions.
With TrueClicks, PHD Media now offers better insights and recommendations to their clients, complete with estimated savings and opportunities. That gives clients more confidence in their agency partners — leading to stronger relationships.
“One of the TrueClicks recommendations gives us an estimate of how much we can save by using specific negative keywords. Clients love such concrete info on expected benefits. And they love the optimizations we do to achieve those.”
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