How dentsu uses TrueClicks to deliver scalable, best-in-class results globally
Encouraging consistency in quality standards across a global team.
Results
- Global paid search quality assurance at scale
- 64% reduction in time spent on auditing
- Integration with dentsu’s proprietary technology
- Reclaiming time to focus on strategic work
- A cost-effective tool that can be adopted by all markets for a reasonable fee
THE customer
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“TrueClicks is a great complement to our proprietary technology. It offers the depth and sophistication necessary to identify optimization opportunities for our clients and ensure that no issues go undetected.”
Solution
Quality assurance at scale
- Catch mistakes as soon as they happen
- Every team member follows the same quality standards
- Automated audits make sure no issues go undetected
- A single, clear dashboard helps teams spot and prioritize issues fast
- No more switching between tools. TrueClicks does it all in one place
- Analyze campaigns in minutes, not hours
iProspect (a dentsu company) is a global digital-first end-to-end media agency. Its highly specialized people work across all marketing channels. iProspect accelerates growth for the world’s most iconic brands, including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble.
The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets. These markets use their own technology and have strong partnerships to help clients grow. Anna Calciolari works closely with media and tech partners to find the best platforms for getting top results at a large scale.
“We wanted to have a consistent approach across markets and clients (allowing for some flexibility, of course); to be able to influence the development of the platform to reflect our clients’ needs and any changes in the industry. Finally, all our markets should be able to adopt the tool for a reasonable fee.”
Challenge
In 2019, iProspect realized that they needed a better way to audit and monitor paid search campaigns. Before TrueClicks, they used different tools (including TrueClicks) in different markets, which led to an inconsistent approach.
The goal was to find a solution that tackled several challenges, including budget pacing and anomaly detection, and helping every team member follow the same quality standards and best practices. The solution also needed to provide enough customization options to fit each client’s specific needs.
“The main functionalities we were looking for were a comprehensive list of checks and alerts to flag errors and prioritize tasks, an account health score that we could customize for our clients, a user-friendly interface, and the ability to track usage across teams. We also appreciated the ability to make changes to the accounts directly from the interface and to save implementation time.”
Solution
After a rigorous selection process, iProspect (and dentsu) chose TrueClicks as their preferred partner to help improve their paid search quality standards and results, while saving time on repetitive tasks.
Every week, TrueClicks helps iProspect paid search teams worldwide align with shared quality standards while leaving room for customizations if needed. By working closely together, dentsu and TrueClicks ensure the tool meets client needs and industry changes.
With TrueClicks, they get a full list of checks and alerts to catch mistakes as soon as they happen. They also get a flexible health score for accounts, a simple setup, and a way to track team activity. Plus, users can make changes right in TrueClicks, so every team fixes things the same way and doesn’t have to switch between tools. TrueClicks does it all in one place.
“TrueClicks is a great complement to our proprietary technology. It offers the depth and sophistication necessary to identify optimization opportunities for our clients and ensure that no crucial issues go undetected.”
For more than five years now, TrueClicks has proven to be a great addition to dentsu's technology. It helps find optimization opportunities and ensures no important issues are missed. Without an automated tool like TrueClicks, dentsu's teams would have to do these checks manually, taking up time that could be used for more strategic work.
Results & feedback from dentsu users globally
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“TrueClicks is clearly designed by search practitioners, for search practitioners. It's intuitive, powerful, and continuously improving!”
"TrueClicks saves about 80% of the time spent on auditing, monitoring, and pacing campaigns—it's a huge difference. That's why I always say that your PPC journey can be divided into "Before TrueClicks" and "After TrueClicks."
"Sticking to a target budget pace is very important to some of our clients. Before I joined dentsu, my colleagues used spreadsheets and formulas for this. It was time-consuming and error-prone. We needed a simpler, more accurate, and reliable way to track budget pacing and TrueClicks delivered."
"I find the budget pacing function highly effective, as it saves valuable time and significantly improves the overall efficiency of budget management. The added benefit of receiving recommendations and notifications when errors happen makes it even more valuable."
"I love how easy TrueClicks makes it to check and audit the account, allowing for quick fixes in the app, like adding negative keywords. I also appreciate the ability to tailor the flags to each account. Unlike the broad recommendations from Google or Microsoft, TrueClicks lets you customize flags based on your KPIs, helping cut through the noise and focus on what really matters."
“Issues are identified in real-time and can be fixed promptly. The daily update of the main dashboard is a great asset to our day-to-day management of accounts. Without TrueClicks, the time it takes to identify and resolve these issues—and then recheck to confirm our actions were effective—would increase exponentially."
"I love that TrueClicks gives recommendations and lets us make changes directly in Google Ads. Plus, we can also download results in Excel to share with clients."
"TrueClicks helps us set priorities within accounts immediately, saving valuable time. Another thing I love about TrueClicks is that it’s suitable for All PPC Levels: it supports both junior and senior PPC specialists. As a junior, it was incredibly helpful for me to learn how to identify focus points and understand what's essential in PPC. Now, as I've progressed in my career, I use the tool to monitor hygiene checks performed by colleagues and to focus on cost-saving and growth opportunities."
“Using TrueClicks has completely transformed the way we organize our weekly workflow. We start the week with a quick and clear review of budgets and targets in TrueClicks. Throughout the week, we rely on alerts for critical drops in campaign performance, allowing us to respond much faster, even when managing a large number of accounts and campaigns. Compared to before using TrueClicks, we freed up a lot of time that used to be spent on manual checks. Now, we can focus more on optimizing campaigns instead of getting lost in the details.”
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"TrueClicks has also been a great tool for junior team members, allowing them to explore all aspects of our account. Its scoring system is fair and transparent, making it easy to apply the same approach when taking action on the account. It also plays a key role in our best practice auditing process for client deliverables."
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How dentsu uses TrueClicks to deliver scalable, best-in-class results globally
Encouraging consistency in quality standards across a global team.
THE customer
“TrueClicks is a great complement to our proprietary technology. It offers the depth and sophistication necessary to identify optimization opportunities for our clients and ensure that no issues go undetected.”
Solution
Quality assurance at scale
- Catch mistakes as soon as they happen
- Every team member follows the same quality standards
- Automated audits make sure no issues go undetected
- A single, clear dashboard helps teams spot and prioritize issues fast
- No more switching between tools. TrueClicks does it all in one place
- Analyze campaigns in minutes, not hours
iProspect (a dentsu company) is a global digital-first end-to-end media agency. Its highly specialized people work across all marketing channels. iProspect accelerates growth for the world’s most iconic brands, including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble.
The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets. These markets use their own technology and have strong partnerships to help clients grow. Anna Calciolari works closely with media and tech partners to find the best platforms for getting top results at a large scale.
“We wanted to have a consistent approach across markets and clients (allowing for some flexibility, of course); to be able to influence the development of the platform to reflect our clients’ needs and any changes in the industry. Finally, all our markets should be able to adopt the tool for a reasonable fee.”
Challenge
In 2019, iProspect realized that they needed a better way to audit and monitor paid search campaigns. Before TrueClicks, they used different tools (including TrueClicks) in different markets, which led to an inconsistent approach.
The goal was to find a solution that tackled several challenges, including budget pacing and anomaly detection, and helping every team member follow the same quality standards and best practices. The solution also needed to provide enough customization options to fit each client’s specific needs.
“The main functionalities we were looking for were a comprehensive list of checks and alerts to flag errors and prioritize tasks, an account health score that we could customize for our clients, a user-friendly interface, and the ability to track usage across teams. We also appreciated the ability to make changes to the accounts directly from the interface and to save implementation time.”
Solution
After a rigorous selection process, iProspect (and dentsu) chose TrueClicks as their preferred partner to help improve their paid search quality standards and results, while saving time on repetitive tasks.
Every week, TrueClicks helps iProspect paid search teams worldwide align with shared quality standards while leaving room for customizations if needed. By working closely together, dentsu and TrueClicks ensure the tool meets client needs and industry changes.
With TrueClicks, they get a full list of checks and alerts to catch mistakes as soon as they happen. They also get a flexible health score for accounts, a simple setup, and a way to track team activity. Plus, users can make changes right in TrueClicks, so every team fixes things the same way and doesn’t have to switch between tools. TrueClicks does it all in one place.
“TrueClicks is a great complement to our proprietary technology. It offers the depth and sophistication necessary to identify optimization opportunities for our clients and ensure that no crucial issues go undetected.”
For more than five years now, TrueClicks has proven to be a great addition to dentsu's technology. It helps find optimization opportunities and ensures no important issues are missed. Without an automated tool like TrueClicks, dentsu's teams would have to do these checks manually, taking up time that could be used for more strategic work.
Results
- Global paid search quality assurance at scale
- 64% reduction in time spent on auditing
- Integration with dentsu’s proprietary technology
- Reclaiming time to focus on strategic work
- A cost-effective tool that can be adopted by all markets for a reasonable fee
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