How TrueClicks Helps mso digital streamline manual processes, gaining the equivalent of one FTE

Germany’s mso digital is a leading performance marketing agency delivering data-driven strategies that yield measurable results. The company’s team of expert digital marketers bring their expertise in Google Ads, Microsoft Ads, Paid Social, SEO, and digital analytics to their clients’ campaigns, optimizing efforts and improving ROI.

“TrueClicks is constantly innovating and improving. Whenever Google or Microsoft come up with new features, TrueClicks provides a solution that can tackle the challenges these new features bring.”

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Challenge

Cumbersome workflows lack efficiency and scalability

Andreas Brauer, team lead in mso digital's Paid Advertising team, defines his team’s success by his clients’ happiness. Happy clients stem from successful campaigns, so Andreas and his team spent much of their time sorting through mountains of information and determining what to prioritize. The team previously relied on time-consuming manual processes and tools like bulky self-built Excel sheets when classifying and analyzing this information. They used different sheets or tools for each task, and flipping back and forth between these led to decreased productivity and hindered collaboration.

Their manual efforts also led to the use of inconsistent data and heightened the risk of human error. In this field of work, mistakes can easily slip through, reaching customers and negatively affecting trust and satisfaction.

With the company growing and adding more clients, the team needed an efficient way to analyze data while ensuring quality. Andreas and his team began the search for a tool that would help them streamline their efforts, keep everyone on the same page with the same information and resources, and allow the company to scale.

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Before TrueClicks, we did a lot of the routine work manually, using spreadsheets along with Google Ads reports. This manual work was time-consuming, and we needed a tool to streamline everything we did."

Solution

A centralized hub from a forward-thinking partner

The team compared various solutions and eventually found TrueClicks. From the start, they felt it was a platform that could address their specific needs. Since TrueClicks was created by industry experts who understand what performance marketing agencies need, it fits seamlessly into mso digital’s workflows. The platform also offers additional resources that help Brauer’s team stay abreast of current industry challenges and trends.

With TrueClicks, Andreas and his team have a single centralized hub that performs all the checks that previously required so much time and manual effort to complete. With everything in one place, the team can easily review account anomalies and target figures, enabling them to make more data-informed decisions around optimization. Whether the team needs a high-level business overview or wants to deep dive into a specific account, they can do everything within TrueClicks.

Andreas’ team has also come to rely on alerting features to catch errors. If a mistake slips through the cracks or something goes wrong with an account, TrueClicks catches the issue and alerts the team so they can immediately correct it. TrueClicks acts as a safety net, giving the team confidence that everything is running smoothly.

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"We realized how customer-focused TrueClicks is and appreciated how they are always improving the product with an understanding of the specific needs agencies are looking for in the tool. It gave us a good feeling from the start."