How Just Eat Takeaway.com is Using TrueClicks to Optimize Campaigns and Cut Ad Spend 1.8%

Just Eat Take​away​.com is a lead­ing glob­al online food deliv­ery mar­ket­place, con­nect­ing con­sumers with over 680,000 partners through its plat­form in 20 coun­tries.

Its mis­sion is to empower every food moment and to be the best food deliv­ery com­pa­ny on the planet.

Challenge

Finding a new tool to make Google Ads optimizations fun and efficient

As the lead of paid search for Just Eat Takeaway.com, Annegret needed to find a new tool for search engine advertising. Google had sunsetted their internal account hygiene spreadsheet, but even before that, this sheet and the Google Ads interface themselves had several issues:

• They didn’t give users a full overview of all of the elements per recommendation, and it wasn’t possible to make changes to a selected group of elements. Because of this, specialists could inadvertently waste hours on optimizations that had little impact.
• They allowed users to dismiss recommendations without making changes and artificially boost their score. This made it harder for managers to see how accounts were actually performing.
• It was impossible for managers to get a clean overview of how all the accounts were doing in a single place.

Optimization is one of the more boring parts of an SEM specialist’s job. Annegret and her team wanted a tool that was interactive and engaging, to incentivize specialists to put more effort into optimizing their accounts and even make the small adjustments they wouldn’t otherwise bother with.

“We were really looking for a tool to make our account optimizations more fun to do. We also wanted a tool where we could easily see which recommendations are most important so that we could focus our work on what has the most impact.”

Solution

An interactive, feature-rich tool for PPC

With TrueClicks, the Just Eat Takeaway.com SEM team can optimize their accounts using an interface that’s fun, engaging, and most of all very effective.

TrueClicks gives users a prioritized list of recommendations, so they can focus on the most important changes first. Users make the updates directly in their TrueClicks dashboard and see their scores improve in real time.

Features like negative keyword recommendations and n-gram analysis help them optimize further for relevant search terms. Team leads like Annegret can use labels and summaries to quickly get a top-level view of all the markets at once.

Most importantly, TrueClicks’ interactive platform encourages specialists to quickly make minute optimizations they might otherwise have ignored, making Just Eat Takeaway.com’s Google Ads accounts healthier than ever.

“If a tool is more interactive and fun to use, people use it more. Making lots of changes within the Google Ads interface itself isn’t appealing. But in TrueClicks, it’s very easy to do, and it’s very nice to see your score increase.”