How Just Eat Takeaway.com is Using TrueClicks to Optimize Campaigns and Cut Ad Spend 1.8%
How Just Eat Takeaway.com is Using TrueClicks to Optimize Campaigns and Cut Ad Spend 1.8%
Results
18x ROI and over 90 hours of optimization time saved
Using TrueClicks has saved Just Eat Takeaway.com at least 1.8% of their ad spend without sacrificing conversions. For a tool that costs them less than 0.1% of ad spend, that’s an easy 18x ROI.
Those savings help the team meet their performance targets and focus more of their budget on acquiring new customers. As their ads performance improves, they get the same amount of orders with lower cost-per-acquisition year-over-year.
On top of that, TrueClicks saves the team at least 90 hours/month of analysis and optimization work (6 hours/team member), which opens up time for more exciting and valuable project work.
Annegret and her team are thrilled.
“Being able to spend less time on optimizations opens up more possibilities to work on more creative projects and collaborate with other teams. It improves performance and it also boosts satisfaction.”
THE customer
“TrueClicks is very straightforward. It shows you exactly what changes you need to make, which changes will have the most impact, and what the impact will be. Then, it allows you to quickly make the changes directly in the tool.”
Solution
Daily PPC monitoring and optimization
- Alerts and opportunities across all campaigns
- The TrueClicks Prioritization Framework
- Inefficient N-Grams to identify underperforming words across search terms
Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers with over 680,000 partners through its platform in 20 countries.
Its mission is to empower every food moment and to be the best food delivery company on the planet.
Challenge
Finding a new tool to make Google Ads optimizations fun and efficient
As the lead of paid search for Just Eat Takeaway.com, Annegret needed to find a new tool for search engine advertising. Google had sunsetted their internal account hygiene spreadsheet, but even before that, this sheet and the Google Ads interface themselves had several issues:
- They didn’t give users a full overview of all of the elements per recommendation, and it wasn’t possible to make changes to a selected group of elements. Because of this, specialists could inadvertently waste hours on optimizations that had little impact.
- They allowed users to dismiss recommendations without making changes and artificially boost their score. This made it harder for managers to see how accounts were actually performing.
- It was impossible for managers to get a clean overview of how all the accounts were doing in a single place.
Optimization is one of the more boring parts of an SEM specialist’s job. Annegret and her team wanted a tool that was interactive and engaging, to incentivize specialists to put more effort into optimizing their accounts and even make the small adjustments they wouldn’t otherwise bother with.
“We were really looking for a tool to make our account optimizations more fun to do. We also wanted a tool where we could easily see which recommendations are most important so that we could focus our work on what has the most impact.”
Solution
An interactive, feature-rich tool for PPC
With TrueClicks, the Just Eat Takeaway.com SEM team can optimize their accounts using an interface that’s fun, engaging, and most of all very effective.
TrueClicks gives users a prioritized list of recommendations, so they can focus on the most important changes first. Users make the updates directly in their TrueClicks dashboard and see their scores improve in real time.
Features like negative keyword recommendations and n-gram analysis help them optimize further for relevant search terms. Team leads like Annegret can use labels and summaries to quickly get a top-level view of all the markets at once.
Most importantly, TrueClicks’ interactive platform encourages specialists to quickly make minute optimizations they might otherwise have ignored, making Just Eat Takeaway.com’s Google Ads accounts healthier than ever.
“If a tool is more interactive and fun to use, people use it more. Making lots of changes within the Google Ads interface itself isn’t appealing. But in TrueClicks, it’s very easy to do, and it’s very nice to see your score increase.”
Results & feedback from dentsu users globally
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“TrueClicks is clearly designed by search practitioners, for search practitioners. It's intuitive, powerful, and continuously improving!”
"TrueClicks saves about 80% of the time spent on auditing, monitoring, and pacing campaigns—it's a huge difference. That's why I always say that your PPC journey can be divided into "Before TrueClicks" and "After TrueClicks."
"Sticking to a target budget pace is very important to some of our clients. Before I joined dentsu, my colleagues used spreadsheets and formulas for this. It was time-consuming and error-prone. We needed a simpler, more accurate, and reliable way to track budget pacing and TrueClicks delivered."
"I find the budget pacing function highly effective, as it saves valuable time and significantly improves the overall efficiency of budget management. The added benefit of receiving recommendations and notifications when errors happen makes it even more valuable."
"I love how easy TrueClicks makes it to check and audit the account, allowing for quick fixes in the app, like adding negative keywords. I also appreciate the ability to tailor the flags to each account. Unlike the broad recommendations from Google or Microsoft, TrueClicks lets you customize flags based on your KPIs, helping cut through the noise and focus on what really matters."
“Issues are identified in real-time and can be fixed promptly. The daily update of the main dashboard is a great asset to our day-to-day management of accounts. Without TrueClicks, the time it takes to identify and resolve these issues—and then recheck to confirm our actions were effective—would increase exponentially."
"I love that TrueClicks gives recommendations and lets us make changes directly in Google Ads. Plus, we can also download results in Excel to share with clients."
"TrueClicks helps us set priorities within accounts immediately, saving valuable time. Another thing I love about TrueClicks is that it’s suitable for All PPC Levels: it supports both junior and senior PPC specialists. As a junior, it was incredibly helpful for me to learn how to identify focus points and understand what's essential in PPC. Now, as I've progressed in my career, I use the tool to monitor hygiene checks performed by colleagues and to focus on cost-saving and growth opportunities."
“Using TrueClicks has completely transformed the way we organize our weekly workflow. We start the week with a quick and clear review of budgets and targets in TrueClicks. Throughout the week, we rely on alerts for critical drops in campaign performance, allowing us to respond much faster, even when managing a large number of accounts and campaigns. Compared to before using TrueClicks, we freed up a lot of time that used to be spent on manual checks. Now, we can focus more on optimizing campaigns instead of getting lost in the details.”
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"TrueClicks has also been a great tool for junior team members, allowing them to explore all aspects of our account. Its scoring system is fair and transparent, making it easy to apply the same approach when taking action on the account. It also plays a key role in our best practice auditing process for client deliverables."
How Just Eat Takeaway.com is Using TrueClicks to Optimize Campaigns and Cut Ad Spend 1.8%
How Just Eat Takeaway.com is Using TrueClicks to Optimize Campaigns and Cut Ad Spend 1.8%
THE customer
“TrueClicks is very straightforward. It shows you exactly what changes you need to make, which changes will have the most impact, and what the impact will be. Then, it allows you to quickly make the changes directly in the tool.”
Solution
Daily PPC monitoring and optimization
- Alerts and opportunities across all campaigns
- The TrueClicks Prioritization Framework
- Inefficient N-Grams to identify underperforming words across search terms
Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers with over 680,000 partners through its platform in 20 countries.
Its mission is to empower every food moment and to be the best food delivery company on the planet.
Challenge
Finding a new tool to make Google Ads optimizations fun and efficient
As the lead of paid search for Just Eat Takeaway.com, Annegret needed to find a new tool for search engine advertising. Google had sunsetted their internal account hygiene spreadsheet, but even before that, this sheet and the Google Ads interface themselves had several issues:
- They didn’t give users a full overview of all of the elements per recommendation, and it wasn’t possible to make changes to a selected group of elements. Because of this, specialists could inadvertently waste hours on optimizations that had little impact.
- They allowed users to dismiss recommendations without making changes and artificially boost their score. This made it harder for managers to see how accounts were actually performing.
- It was impossible for managers to get a clean overview of how all the accounts were doing in a single place.
Optimization is one of the more boring parts of an SEM specialist’s job. Annegret and her team wanted a tool that was interactive and engaging, to incentivize specialists to put more effort into optimizing their accounts and even make the small adjustments they wouldn’t otherwise bother with.
“We were really looking for a tool to make our account optimizations more fun to do. We also wanted a tool where we could easily see which recommendations are most important so that we could focus our work on what has the most impact.”
Solution
An interactive, feature-rich tool for PPC
With TrueClicks, the Just Eat Takeaway.com SEM team can optimize their accounts using an interface that’s fun, engaging, and most of all very effective.
TrueClicks gives users a prioritized list of recommendations, so they can focus on the most important changes first. Users make the updates directly in their TrueClicks dashboard and see their scores improve in real time.
Features like negative keyword recommendations and n-gram analysis help them optimize further for relevant search terms. Team leads like Annegret can use labels and summaries to quickly get a top-level view of all the markets at once.
Most importantly, TrueClicks’ interactive platform encourages specialists to quickly make minute optimizations they might otherwise have ignored, making Just Eat Takeaway.com’s Google Ads accounts healthier than ever.
“If a tool is more interactive and fun to use, people use it more. Making lots of changes within the Google Ads interface itself isn’t appealing. But in TrueClicks, it’s very easy to do, and it’s very nice to see your score increase.”
Results
18x ROI and over 90 hours of optimization time saved
Using TrueClicks has saved Just Eat Takeaway.com at least 1.8% of their ad spend without sacrificing conversions. For a tool that costs them less than 0.1% of ad spend, that’s an easy 18x ROI.
Those savings help the team meet their performance targets and focus more of their budget on acquiring new customers. As their ads performance improves, they get the same amount of orders with lower cost-per-acquisition year-over-year.
On top of that, TrueClicks saves the team at least 90 hours/month of analysis and optimization work (6 hours/team member), which opens up time for more exciting and valuable project work.
Annegret and her team are thrilled.
“Being able to spend less time on optimizations opens up more possibilities to work on more creative projects and collaborate with other teams. It improves performance and it also boosts satisfaction.”
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