How Directive is Using TrueClicks to Save 50+ Manager Hours Each Month
How Directive is Using TrueClicks to Save 50+ Manager Hours Each Month
Results
50+ manager hours saved each month and more time for client relationship management
Thanks to TrueClicks, new client account auditing and ongoing PPC monitoring has never been easier.
Directive’s paid media account director Tim Davidson estimates that TrueClicks saves him and the 4 other managers around 10 hours each month—that’s 50 manager hours that are now freed up to strategize and deepen client relationships instead. TrueClicks also saves each strategist at least 5 hours each month.
TrueClicks keeps their clients happy, too: the more time Directive saves on manual tasks, the more time they can dedicate to helping them generate leads and increase their revenue.
“Without TrueClicks, we spent way too much time going through accounts. Now, we have so much more time to execute ideas, which means we’re doing more for our clients’ bottom line. We help our clients grow, which helps us grow, too.”
THE customer
“TrueClicks saves us a tremendous amount of time.”
Solution
An automatic analysis and recommendation tool for paid search.
Directive is a performance marketing agency specializing in working with SaaS companies. Directive helps software companies exceed their pipeline and revenue goals through organic search, paid media, performance creative, and marketing operations.
Tim Davidson is a paid media account director at Directive. He has over 5 years of experience in PPC marketing. At Directive, he oversees paid media for Enterprise clients and internal marketing.
Challenge
Finding a way to deliver faster upfront results for new clients
As a growth marketing agency, Directive only works with SaaS companies. Their clients need to see results fast: they’re usually scaling quickly, and their investors need to see results, especially for pay-per-click (PPC) paid media campaigns.
Directive always hit the ground running to set up each client, but the process involved a lot of manual account auditing. For each client, they had to manually log into their Google Ads account, review the performance of every campaign they had running, and then check that each individual ad was also set up correctly.
That initial manual audit—and the additional maintenance once the accounts were set up—took hours each month. That time could have been much better spent strategizing and building client relationships.
Directive needed a solution to help them move faster, cut down on manual audit times, and focus on their real strength: creating winning growth marketing campaigns for their clients.
“When new clients come to us, there’s always a reason. Either they don’t have the bandwidth internally, or their previous agency wasn’t delivering results. They want to hit the ground running, and there’s an expectation that we can do that for them.”
Solution
An automatic analysis and recommendation tool for paid search
When Directive found TrueClicks, they realized the tool was the solution they needed for all of their clients’ PPC campaigns.
Now, when Directive signs a new client, they can connect their Google Ads account to TrueClicks and immediately get a complete report of the status of all of their campaigns. TrueClicks also provides a prioritized list of recommended improvements, so Directive can take care of the most high-priority items first—and achieve immediate results for their clients.
TrueClicks isn’t only useful for new client accounts—Directive uses it for ongoing account monitoring on all of their accounts as well.
Strategists use TrueClick checklists to optimize their accounts daily, and managers can check any account’s health at a glance thanks to TrueClick’s scoring and email notifications.
“Now, our clients start seeing results right in the first week of working with us, and that really helps build a good relationship. Having these wins early on shows them they were right to trust us.”
Results & feedback from dentsu users globally
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“TrueClicks is clearly designed by search practitioners, for search practitioners. It's intuitive, powerful, and continuously improving!”
"TrueClicks saves about 80% of the time spent on auditing, monitoring, and pacing campaigns—it's a huge difference. That's why I always say that your PPC journey can be divided into "Before TrueClicks" and "After TrueClicks."
"Sticking to a target budget pace is very important to some of our clients. Before I joined dentsu, my colleagues used spreadsheets and formulas for this. It was time-consuming and error-prone. We needed a simpler, more accurate, and reliable way to track budget pacing and TrueClicks delivered."
"I find the budget pacing function highly effective, as it saves valuable time and significantly improves the overall efficiency of budget management. The added benefit of receiving recommendations and notifications when errors happen makes it even more valuable."
"I love how easy TrueClicks makes it to check and audit the account, allowing for quick fixes in the app, like adding negative keywords. I also appreciate the ability to tailor the flags to each account. Unlike the broad recommendations from Google or Microsoft, TrueClicks lets you customize flags based on your KPIs, helping cut through the noise and focus on what really matters."
“Issues are identified in real-time and can be fixed promptly. The daily update of the main dashboard is a great asset to our day-to-day management of accounts. Without TrueClicks, the time it takes to identify and resolve these issues—and then recheck to confirm our actions were effective—would increase exponentially."
"I love that TrueClicks gives recommendations and lets us make changes directly in Google Ads. Plus, we can also download results in Excel to share with clients."
"TrueClicks helps us set priorities within accounts immediately, saving valuable time. Another thing I love about TrueClicks is that it’s suitable for All PPC Levels: it supports both junior and senior PPC specialists. As a junior, it was incredibly helpful for me to learn how to identify focus points and understand what's essential in PPC. Now, as I've progressed in my career, I use the tool to monitor hygiene checks performed by colleagues and to focus on cost-saving and growth opportunities."
“Using TrueClicks has completely transformed the way we organize our weekly workflow. We start the week with a quick and clear review of budgets and targets in TrueClicks. Throughout the week, we rely on alerts for critical drops in campaign performance, allowing us to respond much faster, even when managing a large number of accounts and campaigns. Compared to before using TrueClicks, we freed up a lot of time that used to be spent on manual checks. Now, we can focus more on optimizing campaigns instead of getting lost in the details.”
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"TrueClicks has also been a great tool for junior team members, allowing them to explore all aspects of our account. Its scoring system is fair and transparent, making it easy to apply the same approach when taking action on the account. It also plays a key role in our best practice auditing process for client deliverables."
How Directive is Using TrueClicks to Save 50+ Manager Hours Each Month
How Directive is Using TrueClicks to Save 50+ Manager Hours Each Month
THE customer
“TrueClicks saves us a tremendous amount of time.”
Solution
An automatic analysis and recommendation tool for paid search.
Directive is a performance marketing agency specializing in working with SaaS companies. Directive helps software companies exceed their pipeline and revenue goals through organic search, paid media, performance creative, and marketing operations.
Tim Davidson is a paid media account director at Directive. He has over 5 years of experience in PPC marketing. At Directive, he oversees paid media for Enterprise clients and internal marketing.
Challenge
Finding a way to deliver faster upfront results for new clients
As a growth marketing agency, Directive only works with SaaS companies. Their clients need to see results fast: they’re usually scaling quickly, and their investors need to see results, especially for pay-per-click (PPC) paid media campaigns.
Directive always hit the ground running to set up each client, but the process involved a lot of manual account auditing. For each client, they had to manually log into their Google Ads account, review the performance of every campaign they had running, and then check that each individual ad was also set up correctly.
That initial manual audit—and the additional maintenance once the accounts were set up—took hours each month. That time could have been much better spent strategizing and building client relationships.
Directive needed a solution to help them move faster, cut down on manual audit times, and focus on their real strength: creating winning growth marketing campaigns for their clients.
“When new clients come to us, there’s always a reason. Either they don’t have the bandwidth internally, or their previous agency wasn’t delivering results. They want to hit the ground running, and there’s an expectation that we can do that for them.”
Solution
An automatic analysis and recommendation tool for paid search
When Directive found TrueClicks, they realized the tool was the solution they needed for all of their clients’ PPC campaigns.
Now, when Directive signs a new client, they can connect their Google Ads account to TrueClicks and immediately get a complete report of the status of all of their campaigns. TrueClicks also provides a prioritized list of recommended improvements, so Directive can take care of the most high-priority items first—and achieve immediate results for their clients.
TrueClicks isn’t only useful for new client accounts—Directive uses it for ongoing account monitoring on all of their accounts as well.
Strategists use TrueClick checklists to optimize their accounts daily, and managers can check any account’s health at a glance thanks to TrueClick’s scoring and email notifications.
“Now, our clients start seeing results right in the first week of working with us, and that really helps build a good relationship. Having these wins early on shows them they were right to trust us.”
Results
50+ manager hours saved each month and more time for client relationship management
Thanks to TrueClicks, new client account auditing and ongoing PPC monitoring has never been easier.
Directive’s paid media account director Tim Davidson estimates that TrueClicks saves him and the 4 other managers around 10 hours each month—that’s 50 manager hours that are now freed up to strategize and deepen client relationships instead. TrueClicks also saves each strategist at least 5 hours each month.
TrueClicks keeps their clients happy, too: the more time Directive saves on manual tasks, the more time they can dedicate to helping them generate leads and increase their revenue.
“Without TrueClicks, we spent way too much time going through accounts. Now, we have so much more time to execute ideas, which means we’re doing more for our clients’ bottom line. We help our clients grow, which helps us grow, too.”
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