How Directive is Using TrueClicks to Save 50+ Manager Hours Each Month

Directive is a performance marketing agency specializing in working with SaaS companies. Directive helps software companies exceed their pipeline and revenue goals through organic search, paid media, performance creative, and marketing operations.

Tim Davidson is a paid media account director at Directive. He has over 5 years of experience in PPC marketing. At Directive, he oversees paid media for Enterprise clients and internal marketing.

Challenge

Finding a way to deliver faster upfront results for new clients

As a growth marketing agency, Directive only works with SaaS companies. Their clients need to see results fast: they’re usually scaling quickly, and their investors need to see results, especially for pay-per-click (PPC) paid media campaigns.

Directive always hit the ground running to set up each client, but the process involved a lot of manual account auditing. For each client, they had to manually log into their Google Ads account, review the performance of every campaign they had running, and then check that each individual ad was also set up correctly.

That initial manual audit—and the additional maintenance once the accounts were set up—took hours each month. That time could have been much better spent strategizing and building client relationships.

Directive needed a solution to help them move faster, cut down on manual audit times, and focus on their real strength: creating winning growth marketing campaigns for their clients.

“When new clients come to us, there’s always a reason. Either they don’t have the bandwidth internally, or their previous agency wasn’t delivering results. They want to hit the ground running, and there’s an expectation that we can do that for them.”

Solution

An automatic analysis and recommendation tool for paid search

When Directive found TrueClicks, they realized the tool was the solution they needed for all of their clients’ PPC campaigns.

Now, when Directive signs a new client, they can connect their Google Ads account to TrueClicks and immediately get a complete report of the status of all of their campaigns. TrueClicks also provides a prioritized list of recommended improvements, so Directive can take care of the most high-priority items first—and achieve immediate results for their clients.

TrueClicks isn’t only useful for new client accounts—Directive uses it for ongoing account monitoring on all of their accounts as well.

Strategists use TrueClick checklists to optimize their accounts daily, and managers can check any account’s health at a glance thanks to TrueClick’s scoring and email notifications.

“Now, our clients start seeing results right in the first week of working with us, and that really helps build a good relationship. Having these wins early on shows them they were right to trust us.”