How adidas Replaced Time Consuming Manual Audits and Saved 2.2% of Ad Spend With TrueClicks
“A huge part of our manual auditing process was just replaced one-to-one by TrueClicks. It has saved us so much time.”
JORRIT LEEMANS,
Global Performance Media Manager, adidas
The Client
Adidas
RESULTS
2.2%
wasted ad spend saved (a 22x ROI)
30+
hours saved each month on PPC audits
SOLUTION
PPC auditing software
- Eliminate wasted ad spend
- Audit in minutes, not hours
- Prioritize your optimizations
- Improve your ROI
Industry
Sportswear
Location
Germany, Worldwide
German multinational sportswear company adidas needs no introduction—as one of the largest sportswear companies in the world, adidas has been making shoes, clothing and accessories for sports of all kinds since 1949.
Challenge
Replacing a time-consuming manual account audit
As the Global Performance Media Manager for adidas, Jorrit Leemans collaborates with local performance media teams in different regions to help them optimize their PPC accounts.
Different teams have very different structures: larger teams in Europe and North America have multiple people working exclusively on paid search, while teams in smaller markets have a single person working across all performance media channels. Jorrit and his team need to provide support that fits the needs of all of these different markets.
To do this, they created a prioritized Google Ads account health checklist that they used to ensure accounts were optimized and to make recommendations for better performance.
The problem? Working through this checklist manually was incredibly time-consuming. Building a report for a single market took days. Doing it for every market was impossible.
“We had a roadmap for when we would work on different markets because it was not something we could do for all of our markets simultaneously. It was very time-consuming, and there were multiple people working on it.”
Solution
Complete, reliable, automated PPC audits
TrueClicks does automatically what Jorrit’s checklist used to do manually—but TrueClicks does it in seconds, instead of days.
Adopting TrueClicks also made collaboration between adidas and their agency more productive: adidas can use the tool to quickly find areas of improvement, discuss changes, and delegate those tasks to their agency partners. Their agency has access to TrueClicks, so there’s full transparency into the health and performance of each account on both sides.
Very quickly, Jorrit was able to turn the entire audit process over to local teams. The global team moved into the role of facilitators and troubleshooters, saving their time for more valuable big-picture work.
“Multiple people on the global team used to spend so many hours on this process, and now it’s virtually zero. Sometimes a market will reach out to us with a certain issue and we provide some support. We connect all of the markets with TrueClicks to make sure they know how to use it. But it’s negligible compared to the extensive amount of hours that we used to spend on the manual health check process.”
Results
+30 hours saved every month with a 22x ROI
TrueClicks saves both global and local teams over 30 hours in PPC audits, and 2.2% of wasted ad spend on average. With a price of less than 0.1% of their ad spend, that’s a 22x ROI—not a bad investment.
Reports are delivered automatically to local teams every week, who then work with their partner agency to optimize accounts. Instead of spending several days each month on individual account audits, the global team now spends virtually no time on them at all. Instead, they focus their efforts on more holistic projects and strategic planning for all markets globally.
“Without TrueClicks, we would have a harder time ensuring that all markets are up to a certain standard. And my team would spend much more time fielding ad hoc questions from markets that are facing challenges and need help understanding the issue. Now, they can find the answers in TrueClicks.”
